Facebook Introduces 'Verified Accounts and Pseudonyms' and Educational FastTrack and Start To Success Advertising Programs

Facebook, now allowing prominent public figures to verify their accounts and then opt-in to display a preferred nickname instead of their real name. The verified accounts will also gain more prominent place in Facebook's "People To Subscribe To" suggestions. For example, Stefani Germanotta (Lady Gaga), could use "Verified Accounts" to verify her as a Stefani […]

Facebook, now allowing prominent public figures to verify their accounts and then opt-in to display a preferred nickname instead of their real name. The verified accounts will also gain more prominent place in Facebook's "People To Subscribe To" suggestions. For example, Stefani Germanotta (Lady Gaga), could use "Verified Accounts" to verify her as a Stefani Germanotta, to display her name as "Stefani Germanotta (Lady Gaga)", or display it as simply "Lady Gaga" with Stefani Germanotta appearing on the About page of her profile.

Lady Gaga would then appear more frequently in Facebook's Subscribe suggestions.

Facebook Verified AccountsFacebook Introduces Verified Accounts

Upload Identity for Facebooks Verified Accounts verification

Facebook will begin notifying users with "many subscribers" through their profile of the option to verify their identity. These users will be prompted to submit an image of a government-issued photo ID, which will deleted by the system after a verification is done. The user will also be able to enter an "alternate name" that can be used to find them through search and that can be displayed next to their real name in parentheses or as a replacement.

Facebook says verified account is not the end of the real name with whcih users sign the account on social networking site. Instead it's a way to ensure people don't subscribe to impostors.

Facebook will manually approve pseudonyms to make sure they're real stage names, pen names, or otherwise established monikers for applicants. And, unlike Twitter or Google+'s verification programs, verified Facebook accounts won't show any sort of badge etc.

Also, interest in targeting, or sponsored stories? Facebook currently offers two introduction programs for first-time advertisers:

Facebook: Fastrack and Start to Success Advertising Solutions for Small Businesses

FastTrack, sets up brands and medium-sized business with an ads rep consultation and best practice-filled resources. FastTrack provides an ads rep guide brands selecting ad creative, targeting, and bid budgets. And, also, Facebook is cold-emailing advertisers pitching them "1:1 support to get your business on Facebook and exclusive access to powerful tools and tips."

On the other hand, Start To Success offers a $50 ad credit and 4 weeks of phone support to small businesses. Understanding breeds confidences breeds big spending.

Facebook has taken its educational efforts offline, offering live Small Business Boost consulting sessions through the U.S. Chamber of Commerce and National Federation of Independent Business.

mark zuckerberg joins pinterestAlso, with the growing interest in Pinterest, the latest to join is Facebook's CEO, Mark Zuckerberg. Mark's Pinterest profile is located here, is linked to his Facebook profile. He currently has more than 100 other users.

"Pinterest is a virtual pinboard, and allows you to organize and share contents on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.

The site since its launch has reached 10 million unique visitors; has more than 2 million members (connected through Facebook), and it's already used by more than 100 brands."

To help you learn more about Pinterest, Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest's stunning rise and produced the infographic below:

pinterest infographic

Finally, Facebook will be bringing "Timeline" to brand pages, which is currently only available for Facebook user profiles.

Timeline transforms the Facebook experience from a fly-by bulletin board and events site to a scrapbook-esque, lifestreaming version of a social networked reality both past and present.

Brand pages will initially be available in beta to a "handful of partners," according to AdAge. They will roll out to marketers in stages.

And, on February 29, Facebook will host fMC, its first-ever event specifically for marketers - and Timeline brand pages will no doubt be a part of it.

[Via]