DoubleClick for Publishers (DFP) introduce "account alerts" to help publishers preventing delivery issues before they happen and to let them know when something happens that involves one of their orders or line items.
"The alerts area in the loacted in the top-right of DFP account will contain a summary of recent alerts, for publishers to take action on each alert right from the notifications menu so you can quickly resolve the issue," explains DFP team.
Alerts will notify you when any of your line items:
- is starting soon and missing creatives
- is not meeting its delivery goal
- contains creatives that have been disabled because malware was detected
Adding, the team says, "Alerts compliment the order and line item tables which provide a complete overview of your ad operations, including order readiness, delivery status, and inventory revenue performance." You can easily sort line items by delivery status as well as show line items that are starting soon. The color coded delivery bars can help you easily identify line item pacing information, including line items that are at risk of over or under delivering.