Twitter: Rolling Out Enhanced Brand Pages to Advertisers Spending $25K; Posts Recruiting Video

Twitter posted a video on its YouTue channel, which is the product of company's last week's "Hack Week." The video has everything amateurish effects, cheesy music, and sayings like: "Man this is a sweet job. But working at Twitter isn't just a sweet job, it's a way of life - a way of life that's […]

Twitter posted a video on its YouTue channel, which is the product of company's last week's "Hack Week." The video has everything amateurish effects, cheesy music, and sayings like: "Man this is a sweet job. But working at Twitter isn't just a sweet job, it's a way of life - a way of life that's like a sweet job," even features a cameo from Dick Costolo, Twitter CEO.

During this time, employees were able to take time away from their day-to-day work to collaborate on new ideas, the company said. (video is embedded under the post)

Twitter posts recruitment video

Twitter Recuitmet video, Enhanced Brand Page, Dick CostoloAlso, in an interview with AllThingsD's Peter Kafka at the D: Dive Into Media conference, Costolo responding to a question "Does Twitter need Google or does Google need Twitter" stated:

"All of us look to Google as the shining light on the hill, a mission-driven company. We think when people are searching for things like a hashtag on a billboard, people will go to Google to look for them and we think Google should return the results they are looking for."

Amd, when asked whether Twitter can be successful without Google and all that lost search traffic, Costolo insisted: "We're growing faster than we have ever grown before, irrespective of whatever Google or Facebook is doing. All of these services can co-exist."

He also said that Twitter's advertising business is growing and engagement rates on promoted Tweets, trends, and profiles is high. "We've figured out the business," he says. "The advertising model is working, we just have to scale it."

He also mention a few stats: -- "the company now has "about 900 people"; advertisers such as Volkswagen and Barclays are seeing better than 50 percent engagement rates on Twitter ads; "40% of our active users don't tweet" (meaning that they just consume other people's tweets and don't tweet themselves). "

And, Twitter will start rolling out more brand pages next week to advertisers who have already committed to spending at least $25,000 on its ad products, including promoted tweets and trends.

According to an email obtained by Ad Age, the roll-out of brand pages to a larger group of brands and partners will begin Feb. 1, and advertisers must have an active insertion order in Twitter's system of $25,000 to qualify.

Twitter rolling out enhanced profiles 'brand pages' to advertiser committed to spend $25000