Google Updates Top Search Queries Data Calculation About Search Engine Rankings in Webmaster Tools

Google Webmaster Tools announced an update to "Top Search Queries" feature's way of calculating the search data to make it better match expectations about what a search engine ranking really means.""What is your rank in search results?" is the first position of a link to your site. Rather than reporting the average position of all […]

Top Search Queries Calculation Update  Search Engine Optimization reportsGoogle Webmaster Tools announced an update to "Top Search Queries" feature's way of calculating the search data to make it better match expectations about what a search engine ranking really means."

"What is your rank in search results?" is the first position of a link to your site. Rather than reporting the average position of all links to your site. Starting today, the team will instead average only the top position that a URL from your site appeared in.

In other words, the Google Analytics reports will be updated to reflect the first position.

"For example: Nick searched for [bacon] and URLs from your site appeared in positions 3, 6, and 12. Jane also searched for [bacon] and URLs from your site appeared in positions 5 and 9. Previously, we would have averaged all these positions together and shown an Average Position of 7. Going forward, we'll only average the highest position your site appeared in for each search (3 for Nick's search and 5 for Jane's search), for an Average Position of 4," explains Chris Anderson, Google Analytics team.

google updates top search queries data calculation process

How will this affect my Top Search Queries /Google Analytics data?

Adding Anderson writes, "This change will affect your Search Engine Optimization reports, when your data in Google Analytics Search Engine Optimization reports will be calculated using the new method, along with your Top Search Queries data going forward. Historical data will not change."

Note that the "change in calculation means that the Average Position metric will usually stay the same or decrease, as we will no longer be averaging in lower-ranking URLs," Anderson added.

You can check out the updated Top Search Queries data in the your site on the web section of Webmaster Tools.

In other, Google new, the company has updated their URL submission tool page and redesigned their Submit Your Content page. The Google has updated their URL submission tool page and redesigned their Submit Your Content page.In any event, now the new place to submit content is at google.com/submityourcontent. The page since its launch in September 2008, was not updated, is now available at http://www.google.com/submityourcontent/.

The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error.

Here are the screenshot of new vs. old:

google submit content page revamps

old google submit content page