Watch History Comes to YouTube Data API; L'Oreal Paris Search Beauty Guru on YouTube Across the U.S.

Google added "watch history feed" to the YouTube Data API, that allows authenticated API users to retrieve their own YouTube viewing histories--retrieving the watch history of any other user is not allowed. "The feed could enable interesting new functionality in your applications. If your site displays a list of recommended videos for an authenticated user […]

YouTubeGoogle added "watch history feed" to the YouTube Data API, that allows authenticated API users to retrieve their own YouTube viewing histories--retrieving the watch history of any other user is not allowed.

"The feed could enable interesting new functionality in your applications. If your site displays a list of recommended videos for an authenticated user to watch, you might consider excluding those videos that have been already viewed, for instance. Or you might want to include a video that you discover the user has been watching over and over again. Knowing the sorts of videos that a user watches makes it easier for your application to algorithmically suggest other videos that might interest your users," explains Jeff Posnick, YouTube API Team.

The information in this new feed corresponds to the viewing history exposed on the YouTube website.

In other YouTube news, L'Oreal Paris is kicking off a search across the U.S. to find the next beauty guru on YouTube.

"To enter, submit a tutorial video here that shares your "how-to" tips and tricks behind your favorite red carpet-inspired hair and makeup look. You can submit as many videos as you'd like, so explore a variety of trends and styles," YouTube team states.

Video submissions will be reviewed by a panel of judges measuring on the quality of instruction, production and end result, and full rules for the contest.

"One aspiring expert will win a spotlight on the Destination Beauty YouTube Channel and have their beauty tutorial video shown among 10 of YouTube's most popular tutorial stars. This lucky beauty aficionado will also enjoy a trip for two to New York City for some pampering at L'Or