Microsoft Done with MIX Confernce, 'No MIX 2012'

Microsoft is done ;with its annual MIX web conference for developers and designers. This year, instead, the company is planning a developer conference likely to focus on Windows 8."As part of that reflection, we have decided to merge MIX, our spring web conference for developers and designers, into our next major developer conference, which we […]

No MIX 2012 - Going forwardsMicrosoft is done ;with its annual MIX web conference for developers and designers. This year, instead, the company is planning a developer conference likely to focus on Windows 8.

"As part of that reflection, we have decided to merge MIX, our spring web conference for developers and designers, into our next major developer conference, which we will host sometime in the coming year."

Adding, he said "I know a number of folks were wondering about MIX, given the time of year, so we wanted to make sure there's no ambiguity, and be very clear… there will be no MIX 2012," confirmed Tim O'Brien, gm, Developer & Platform Evangelism, Microsoft.

So what happens going forward? Adding furthter he writes, "as we look ahead to 2012 and beyond, the goal is to ensure that global Microsoft developer events are of the caliber that many of you experienced at BUILD last September, in addition to the thousands of online and local developer events we host around the world to support communities and connect directly with developers."

O'Brien acknowledges, Microsoft is trimming back on the number of major conferences it is sponsoring. He said there've been a couple of slow and steady trends that have brought us to this point including:

"Firstly, the notion that the "web community" is somehow separate and distinct from the community of developers we care about no longer makes any sense.… when we get developers together to talk about what we're doing in the platform, the web discussion should be part and parcel to everything we talk about.

And, secondly, developers were confused, and asking us about which event to go to. Reporters, analysts and tech bloggers were trying to manage "event fatigue", and asked us the same question. And something that was more behind the scenes but very relevant to the time management aspect relates to our engineering teams. If you've gone to a Microsoft developer event, you know that a non-trivial percentage of speakers and participants are from engineering. They take time out from shipping to prepare for and travel to these events and connect with developers, and their time is one of the most valuable resources we've in the company. We want to be more efficient with that resource, as the engineering/community interaction is what brings developers to our events," revealed O'Brien.

"We will share more details of our next developer event later this year," blogged O'Brien.