Breakdown of Top Industries Contributed the Most to Google's $37.9 Billion Q4 2011 Earnings

Just last week Google's announced $37.9 Billion 2011 earnings for the fourth quarter of 2011.Wordstream, a SEM software/PPC service firm created a new infographic summarizing the breakdown of which industries contributed the most to Google's ad revenues.Finance & Insurance, Retailers & General Merchandise, and Travel & Tourism were the top industries contributing to Google's $37.9 […]

Just last week Google's announced $37.9 Billion 2011 earnings for the fourth quarter of 2011.

Wordstream, a SEM software/PPC service firm created a new infographic summarizing the breakdown of which industries contributed the most to Google's ad revenues.

Finance & Insurance, Retailers & General Merchandise, and Travel & Tourism were the top industries contributing to Google's $37.9 billion in revenue, according to research by Wordstream.

"This is all original research - Google doesn't provide a detailed industry/company breakdown of where their revenues come from. And the results give some insights into the state of the economy and the strength of our online marketing industry," Wordstream states.

  • Finance & Insurance:$4.0 Billion - example keywords in this industry include: "self employed health insurance", "cheap car insurance", "credit cards for bad credit"
  • Retailers & General Merchandise: $2.8 Billion - example include "zumba dance dvd", "proform treadmill", "weber grill accessories"
  • Travel & Tourism: $2.4 Billion - example includes "new york hotels", "plane tickets", "rental car deals"
  • Computer & Consumer Electronics: $2.0 Billion - "ink cartridges discount", "pc memory", "online video conferencing software"
  • Internet & Telecommunications: $1.7 Billion - "pre paid cell phones", "domain registration", "cable internet providers"

The infographic also breaks out top spenders by industry, for example:

  • University of Phoenix, $46.9 million
  • State Farm, $43.7 million
  • Progressive (Insurance), $43.1 million
  • eBay, $42.8 million
  • Booking.com, $40.4 million

Here is the infographci: (click to enlarge)

Infographic: What Industries Contributed the Most to Google's Q4 2011 Earnings