Just in a couple of days, Apple's pushed into textbooks 2 for the iPad (iBooks 2 for iPad 2) alongside iBook Author, on January 19, Apple's iBooks textbooks store had already racked up a significant number of downloads.
An esitmated 350,000 textbooks were downloaded from the company's iBooks Store during the first three days of availability. Of course, one of those textbooks was the free E.O. Wilson's Life on Earth, which is probably responsible for a good chunk of the download figures.
And there were more than 90,000 downloads of iBooks Author, Apple's free textbook-creation authoring tool, during the same time, as reported by AllThingsD.
That is the number that Global Equities Research, a Redwood Shores, California research firm that measures Apple iBook sales through its own proprietary tracking service. Trip Chowdhry, an analyst at Global Equities Research, said, "[This is] a recipe for Apple's success in the textbook industry."
If the numbers are accurate, Apple's textbook effort would seem to be off to a good start. Which is good news for everyone involved -- particularly textbook publishers, who stand to make more money on books sold through iBooks than those sold at retail.
Also, Apple has now created a new section on its website dedicated to the enhanced iTunes U service that was introduced on January 19. The new web-based resources available at www.apple.com/support/itunes-u contain a wealth of information and how-to topics for educators to implement the new iTunes U digital features into their workflow.
"Specifically, training course are available for iTunes U Public Site Manager and iTunes U Course Manager, as well as various guides on publishing on iTunes U. Educators and students can also learn about creating different types of educational content, such as audio recordings, video clips, and interactive presentations."