YouTube Announces Improvements to Subscriber Counts Accuracy - Music Publishers and Songwriters Signup Ends January 16

YouTube, announced the updates coming to the accuracy of subscriber countsy. "we are enhancing our efforts to ensure that all subscriber counts are as accurate as possible," Google announced."Subscriber counts are a reflection of a creator's level of engagement with viewers, and a serious source of pride in the community. Many creators also use subscriber […]

YouTubeYouTube, announced the updates coming to the accuracy of subscriber countsy. "we are enhancing our efforts to ensure that all subscriber counts are as accurate as possible," Google announced.

"Subscriber counts are a reflection of a creator's level of engagement with viewers, and a serious source of pride in the community. Many creators also use subscriber counts to measure their expectations for how many views their new videos should receive, by comparing total subscriber counts to number of views received from subscription sources in YouTube Analytics," Google blogged.

On January 12th, we will take the following steps to improve the quality and integrity of subscriber counts across the site:

  1. Will remove inactive and closed accounts from total subscriber counts on January 12th, and continually update subscriber counts as subscribers become inactive or close their accounts.
  2. Improve techniques for preventing artificial inflation of subscriber counts. Recently, "we've seen a rise in creative agencies and vendors that claim to increase subscribers while complying with the YouTube Terms of Service. In most cases, those claims are false; the purchase or gaming of subscribers is a violation of our Terms of Service," Google said. To this end, the following steps will prevent some users from artificially inflating their subscriber counts:
    • "Effective January 12th, we will implement a more rigorous system that will prevent new subscriptions generated from these malicious sources from being added to subscriber counts.
    • Beginning January 12th, we will retroactively adjust subscriber counts to not include subscriptions generated by artificial sources on an ongoing basis.
    • Please note: While we are updating subscriber counts to remove such subscriptions from the totals, we will not stop delivering videos to these subscribers, even if they are artificially created accounts. This means that even if we mistakenly remove a subscriber from a subscription account as invalid, this will in no way affect your views," Google informs.

Also, YouTube has announced that Music publishers should "review and sign-up for the opportunity to money from the use of their music in YouTube videos uploaded by fans by January 16, 2011.

"By opting-in this week, music publishers will be creating a new and future revenue partnership, empowering both their fans' creativity and their own musical endeavors," Google said.

Information can be found at www.youtubelicenseoffer.com, and music publishers can opt-in through this website using the claim and control numbers provided in the materials sent last summer.

Additional information is available by calling: 1 (888) 430-7225.

"Last year, YouTube launched an opportunity for thousands of music publishers - and the millions of songwriters to make money from the use of their music in YouTube videos uploaded by fans. This was a result of an agreement with two leading U.S. representatives of music publishers: the National Music Publishers Association (NMPA) and its subsidiary the Harry Fox Agency (HFA)."