Yahoo! Search BOSS, today launches with new offerings for site owners, developers and publishers; Yahoo! unveils new updates for the BOSS API; and a new home for BOSS. The new offerings address user engagement, traffic recirculation, monetization, and high development and maintenance costs.
BOSS Hosted Search, globally available, offers a free-of-charge web search experience, highly customizable right out of the box. "In minutes, you can configure a web search experience much like the Yahoo! Search page with structured content, search refiners, image modules and other rich assets," informs Yahoo. "Simply pick the bells and whistles that meet the look and feel you desire, insert the generated code snippet into your page and you are done. It is Search built your way and offers opportunity to apply for revenue sharing through search advertising."
BOSS Site Search available globally through Private Alpha program, provides a hosted site search solution that delivers results that are highly relevant and fresh. This enables you to keep your users more engaged with your content and stay longer on your site, blogged Yahoo.
Available, through Private Alpha program for the US, Canada, India, and UK markets, BOSS Shortcuts delivers technology that understands the content to help analyze your article pages and find terms that engage with your audience. When users click on these terms a contextual window is presented filled with highly relevant results from your site, the web, and our ad marketplace.
In addition to the above new BOSS products, the Yahoo! Search BOSS API also revecived updates:
- Making Ads Simpler and Easier: The process of signing up for Yahoo! Ads and getting access to them is now much easier. "After completing a simple application form, start getting access to ads and monetizing offerings within a few days. And best of all, both ads and search results continue to be from the same service, and developers get one simple statement at the end of the month," revealed Yahoo.
- New Markets: The comapny has added more than 10 new markets for which they serve search results.