Google AdSense' Ad Traffic Quality team today in a blog post addressed top questions about "invalid clicks". Per the blog post:
- "To monitor your ad traffic and prevent it from receiving invalid activity, you can find the best practices listed in the Help Center.
- Returning earnings to our advertisers "To protect the integrity of our advertising environment, we return earnings from disabled AdSense accounts to affected advertisers, as stated in Disabled Account FAQ," blogged Ad Traffic Quality Team.
- Our mechanisms catch on to trends
Google uses real-time detection and filtering systems to examine each click on an AdWords ad. "We look at numerous data points for each click, including the time of the click, any duplicate clicks, and various other click patterns. Our system then analyzes these factors to isolate and filter out potentially invalid clicks before they ever reach your account reports. Our engineers are constantly improving our monitoring technology, enhancing filters, and examining a growing set of signals," explains Ad Traffic Quality Team.
Adding, "In addition to our automated click protection techniques, we've a team that uses specialized tools and techniques to examine individual instances of invalid clicks. When our system detects potentially invalid clicks, a member of this team examines the affected account to glean important information about the source of the potentially invalid clicks," the Ad Traffic Quality Team said.
- How we determine sabotage (or, 'click bombing'), is an act committed by a third party to generate invalid activity on a publisher's ads without their knowledge or permission. "we've found that click bombing represents only a small fraction of invalid activity. As mentioned in point #3, we're constantly improving our detection systems to identify these patterns of sabotage and filter them as invalid," said Ad Traffic Quality Team.
- If your account was wrongfully disabled, you can contact AdSense team, for more information, see this Help Center."
Also, note that a recently launched Ad Traffic Quality Resource Center, helps both advertisers and publishers to learn more about invalid clicks. "This site also aggregates various resources that help you learn about invalid clicks and maintain a successful AdWords or AdSense account."