Samsung's latest TV ad campaign - set to debut on American TV on Thanksgiving day pokes fun at those Apple's most faithful iPhone followers.
The ad basically tracks the queues outside venues that clearly resemble Apple Stores, formed of people eagerly discussing the product that they're awaiting.
Everyone remains engrossed in their wait for the big product, until they spot other people outside of the queue carrying… you guessed it, Samsung phones - specifically, the Galaxy S II, which is getting a big promotional push in the US this holiday season.
"I could never get a Samsung", says one of the hipsters in the queue, as he sits, tapping away on his notebook. "I'm creative."
"Dude, you're a barista", replies his friend.
Enjoy the ad right below: