Site Speed Report in Google Analytics Now Available to All; Removes Additional Tracking Script Requirement

Site Speed report in Google Analytics was launched on May 4a ; until now required site owners to add an additional Google Analytics tracking code to see data in this report. Today, Google made this feature available to all GA users and also removed the requirement to modify Analytics tracking code, announced Nir Tzemah, Google […]

Site Speed report in Google Analytics was launched on May 4a ; until now required site owners to add an additional Google Analytics tracking code to see data in this report. Today, Google made this feature available to all GA users and also removed the requirement to modify Analytics tracking code, announced Nir Tzemah, Google Analytics Team.

"As of today all Google Analytics accounts will automatically have the Site Spee report available with no extra work required from you," said Tzemah.

Tzemah notes "User already set up Site Speed report through the additional tracking script, can keep using the report as before. Since the tracking code " _trackPageLoadTime" is no longer required to enable Site Speed report, going forward Google Analytics will simply ignore it."

To check Site Speed in your account -- just go to the content section and click the Site Speed report. There are three tabs within the Site Speed report for you to review: Explorer, Performance, & Map Overlay. Each provides a slightly different view of your site speed performance.

"The Explorer tab provides an overview of load time by page. The Performance tab buckets your site speed performance by page load time. The Map Overlay tab provides a view of your site speed experienced by users in different geographical regions (cities, countries, continents)," explained Tzemah.

Site Speed Report in Google Analytics

Snapshots of the Performance & Map Overlay tabs:

  • Sample rate - Google Analytics samples your page load times to generate this report. For the more technical minded users you can adjust this sampling rate by adding to your Google Analytics code the function - setSiteSpeedSampleRate.
  • Support for virtual pages - If a virtual path was used in the _trackPageview call, that path will now also be associated with any site speed data collected from that page.
  • Redirection time - Redirects are now counted as part of the "page load time" metric, so it represents the total time a user perceives of your site loading. Current users of the Site Speed report may notice a small increase in page load times as a result of this update.