AdWords Editor 9.7.1 Now Available for Windows and Mac - Optimize YouTube Promoted Video Ads on Mobile Devices

AdWords Editor version 9.7.1 for Windows and Mac includes performance improvements and several new options for editing and targeting your campaigns.Advertiser already using AdWords Editor, will prompted to upgrade automatically. Or, you can download AdWords Editor manually here. New features include:Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).A new tool […]

AdWords Editor: LogoAdWords Editor version 9.7.1 for Windows and Mac includes performance improvements and several new options for editing and targeting your campaigns.

Advertiser already using AdWords Editor, will prompted to upgrade automatically. Or, you can download AdWords Editor manually here. New features include:

  • Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).
  • A new tool for changing the capitalization of selected text in one step.
  • More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting.
  • For a complete list of changes and instructions, visit our release notes.

To learn more about AdWords Editor, visit Help Center.

Also, as savvy brand advertisers and marketers, you are most likely using YouTube Promoted Videos and in-stream ads to reach your audiences online, but are you reaching viewers on the go?

Nicky Crane, Product Manager, over at Google AdWords blog highlights a few ways you can extend your mobile reach with YouTube:

YouTube's Promoted Video ads on mobile
Promoted Videos are featured at the top of the video search results on m.youtube.com, YouTube's mobile platform.

"Advertisers pay only when the viewer chooses to watch the video, and all mobile and desktop view counts are summarized into one complete view count on your channel page. Mobile Promoted Video ads are auction-based campaigns that can be managed in your Google AdWords account. All Google AdWords campaigns are opted into "all devices" by default, but creating separate mobile campaigns helps optimize your mobile advertising efforts and the performance of your brand channel," explained Crane.

"Promoted Video ads recently joined YouTube's family of TrueView ad formats. Soon, your Promoted Video ads will become TrueView in-search ads and TrueView in-display ads. TrueView in-search ads show up in display ad units against search results on YouTube, whereas TrueView in-display ads show up in display ad units against suggested videos on YouTube and across website content on the Google Display Network. These TrueView video ads can be set up and managed in any Google AdWords for video account and purchased on a cost-per-view basis."

YouTube mobile in-stream ads are 15-second pre-roll ads that appear before the video begins to play. "Similar to desktop experience, mobile in-stream ads may show before videos produced by YouTube partners. In addition to the Android YouTube app, in-stream ads are also available to viewers accessing m.youtube.com from their iPhone.

You can optimize your mobile in-stream ads to reach specific audiences, locations and content. In-stream ads are priced on a CPM basis and can be arranged via ad reservation through your Google sales representative," Crane explained.

YouTube mobile roadblocks give brands 100% share of voice on the YouTube home, browse and search pages on m.youtube.com.

Mobile brand channels extend your online presence
Many advertisers use banners, background images and gadgets to customize their YouTube brand channels. Extend your brand presence to mobile users by creating a customized mobile brand channel. Accessed through m.youtube.com, mobile channels offer the same high level of customization, including the use of gadgets. You can drive traffic to your YouTube mobile brand channel by running ads on the AdMob network or on m.youtube.com.