Photo Tour of Google's Frank Gehry-designed "Binoculars" Building, LA

On November 3rd, Google's had a opening ceremony of their new Los Angeles office designed by the Frank Gehry-designed. Among those who were presented at the opening ceremony include: LA's mayor Antonio Villaraigosa and Susan Wojcicki, senior vice president of advertising at Google.The new LA office, a home to 500 googlers, consolidating operations that were […]

On November 3rd, Google's had a opening ceremony of their new Los Angeles office designed by the Frank Gehry-designed. Among those who were presented at the opening ceremony include: LA's mayor Antonio Villaraigosa and Susan Wojcicki, senior vice president of advertising at Google.

The new LA office, a home to 500 googlers, consolidating operations that were previously spread-out among three different offices in Santa Monica into the new "Binoculars" building in Venice Beach.

Here is a photo tour of the event:

outside google LA
Exterior of Google LA.

Google Doodle Museum
You enter the offices through the Google Doodle Museum, a hallway filled with Google's doodles over the years.

chalkboard
Another hallway features a chalkboard where a Googler has already been creative. Note the head of the surfing robot is actually a light fixture.

welcome to Google LA
Villaraigosa welcoming Wojcicki and Google to LA. Wojcicki reflected both on her time as a student in Southern California at UCLA and how Google's start in the area began with its acquisition of Applied Semantics. Both Google and Applied Semantics were working with contextual ads, at the time. Google later adopted the name Applied Semantics was using for its program, AdSense.

Google surf board
One of the outside spaces, with a beach theme. The real beach is about two blocks away. Employees can rent boards at Google, if they want to surf.

Google surf board closeup
Note the "Hang 10 to the 100&Prime on the board. Not sure who all the signatures are from; pretty sure this board was a fixture in one of the old Google offices in Santa Monica."

google keyword engineers!
Every use the AdWords Keyword Tool? Of course you do. A huge chunk of the team that makes that tool possible work out of the new office, just some of whom are pictured here.

google griffith observatory
Offices and workspaces have names after LA locations or movies. Above, Griffith Observatory.

google hollywood sign
The Hollywood Sign conference room.

google inside hollywood
Inside the Hollywood Sign room. Someone asked if that was a real Warhol of Jackie Kennedy.

google randys donuts
The Randy's Donut room.

google bino
Each of the lenses of the "binocular" that was out front are small meeting rooms.google la, inside closer
Another shot of inside the binocular, looking up.

google, la play area
Between the "lenses" of the binoculars, the space is given over to a recreation area complete with Xbox, Wii, Ms. Pacman and a pool table. Note the "Google" logo spelled out with pillows against the window.

google la, table
Rack 'em up. The pool table features a new Google LA logo.

[ (Danny Sullivan)]