Google on November 2nd, held a Think Mobile webinar, Google has now released the recording of the session on the Google Business Channel on YouTube (video embedded below).
In this video, Avinash Kaushik shares some best practices mobile marketing strategies, and points out some strategies that you should beware of.
He also shares a framework for bringing fast, innovative measurement to your mobile data (including a special downloadable report).
Watch the video session of Think Mobile webinar:
Also, Google's another webinar which was held on Tuesday, "Finding Your Target Audience with Google Display Network" is now available for online viewing.
"With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time. Ads can no longer be generic in nature - they have to truly resonate to make any impact," says Desiree Motamedi, Product Marketing Manager, Google Display Network.
Adding, Desiree says, "In this webinar, we talked about how you can use Audience Solutions such as remarketing and interest categories today to optimize your campaigns, tailor creative, and improve conversions. We then talked about the revolutionary new targeting strategies launching soon, including Demographics, Similar Users, Share of Users, and Dynamic Remarketing and how they'll help you reach and scale your audiences more effectively."
Webinar recording is available here.
Developer Token Required In Report Downloads Starting 11/23
In other, Google AdWords releated news, Google in a nov. 3 blog post,announced a change to the process of downloading reports from the AdWords API that will affect all report downloads for tools built on API versions post v13.
In the post Kevin Winter, AdWords API Team says that "All report downloads - whether they be AdHoc or pre-v201109, using either GET or POST - must provide the developer token as an HTTP header."
Example formatting of header: developerToken: 1a2B3c4D5e_-6v7w8x9y0z
Adding, he says, "If your application fails to provide the developer token as an HTTP header after November 23rd, it will receive the error message: QuotaCheckError.INVALID_TOKEN_HEADER when downloading reports."
"We'll be publishing updates to the example and utility code in the client libraries to reflect this change," added Winter.
For more information regarding report downloads, refer this report download documentation.
Also, for any support your can either discuss this change, on the support forum or try attend Google+ Hangouts -- the AdWords API team had recently started holding 'Hangout with us: AdWords API Office Hours' for the AdWords API using Hangouts.
The first of which will be on November 16th from 1-2PM EST (10-11AM PST).