DoubleClick Search V3 (DS3) in addition to Floodlight segmentation, received some enhancements to the DS3 UI over the pas weeks, revealed DoubleClick Search Team.
Here is how these new features can help you work faster and better in DS3:
Inferred match type
This new selectable column contains the match type for the keyword. This allows you to see a match type associated with a Microsoft adCenter keyword in DS3 reporting. For adCenter keywords, DS3 uses a series of rules to populate this column.
Apply default settings to keywords
The DS team notes, "When creating keywords in the DS3 UI, you can now apply default values to keywords as you enter them in the text box. This makes it easy to apply the same values to several keywords, while also customizing the settings for some keywords when needed."
Adding the team explained, "For example, if one keyword in an ad group is performing well, you can set a specific max CPC bid of $10, while keeping all other keywords at the default bid of $5. To apply a default, exclude the field from the row in the text box."
New filter options: 'Does not contain' and 'Starts with'
"When you set up a filter that has the options Contains, Equals, and Does not equal, there are now two additional options: Does not contain and Starts with. When combined with the recently released ability to filter by multiple terms, you have an even more powerful set of filtering options," explains DoubleClick Search Team.
New settings bar for campaigns and ad groups
"When you select a campaign or ad group in DS3, you'll now see a settings bar near the top of the page. This bar gives you a quick overview of campaign/ad group settings. If you need to make a change, you can simply click the Campaign settings or Ad group settings button and edit the settings in the inline panel that appears," mentions DS team.
Names for emailed reports
"When you set up a report to be emailed from DS3, you can now customize the name that will appear in the email subject line," added DS team.