'Good To Know' Staying Safe Online Consumer Advertising Campaign Launched in the U.K.

Googe in the UK launched "Good To Know," a consumer advertising campaign designed to give people practical guidance on staying safe online, from selecting safe passwords to keeping their online accounts secure, announced Alma Whitten, Director of Privacy, Product and Engineering."Companies and developers that build online services are often dismissed as playing fast and loose […]

Googe in the UK launched "Good To Know," a consumer advertising campaign designed to give people practical guidance on staying safe online, from selecting safe passwords to keeping their online accounts secure, announced Alma Whitten, Director of Privacy, Product and Engineering.

"Companies and developers that build online services are often dismissed as playing fast and loose with privacy. No doubt some bad actors do so, but most of them, including Google, understand that the viability of our businesses relies on people and their information being safe online. That safety encompasses both security and privacy," Whitten said.

Also, launched today is a new section on the Google.com dubbed "Good to Know" to make learning about security and privacy easier for the average consumer.

Good to Know by Google

Whitten said "The new Good to Know website builds to explain things in simple language, as oppose to past years launched short videos about privacy and by working to reduce the length and complexity of privacy policy."

Adding, "The in-depth resources are still there, but we hope a more layered approach will make this information more accessible for everyone."