Google Places Introduces Faster Updates to Organic Listings

In an order to give users relevant local information about places that might interest them, including data from partners, users, and directly from business owners who verify their organic listings via Google Places for business.Google in addition, to exisiting "Report a problem" tool on Google Maps, and also the "Edit this place" link at the […]

In an order to give users relevant local information about places that might interest them, including data from partners, users, and directly from business owners who verify their organic listings via Google Places for business.

Google in addition, to exisiting "Report a problem" tool on Google Maps, and also the "Edit this place" link at the top of the Place page to provide updates to a business listing, today added a new process that helps streamline the way updates are made to potentially outdated or incorrect business listings, announced Lior Ron, Google Places Product Manager.

"Previously, verified business listings would always reflect the information provided by its owner - even if we received data about an updated name, address, or hours of operation." But now, when a "user provides new information about a business they know -- or if our system identifies information from another source on the web that may be more recent than the data the business owner provided via Google Places -- the organic listing will automatically be updated and the business owner will be sent an email notification about the change." Without requiring any effort on the part of the business owner, we'll take measures to keep their listing up-to-date if our system determines that the edit is accurate.

Of course, if the business owner disagrees or has even more recent information, they can always directly log in to their Google Places account and make further edits," ron said.

Adding, he said "Online ads from business owners using our AdWords or AdWords Express programs will not be affected by these automatic updates. Ads will continue to display the business information the owner has provided in Google Places."

google places: edit this place