Google Offers Launches 'Personalization' Feature

Google Offers last week launched a new personalization options that include selecting Offers that are based on interests and/or geography. Users that personalize their Offers may no longer get an email every day; Google won't send the Offers email if it's not a good match, but the full list of daily deals will be accessible […]

Google Offers last week launched a new personalization options that include selecting Offers that are based on interests and/or geography. Users that personalize their Offers may no longer get an email every day; Google won't send the Offers email if it's not a good match, but the full list of daily deals will be accessible at Google Offers.

"Personalization is based on a number of factors, including the types of offers and favorite places you picked during personalization, information you provide in your Google profile, and information related to your interactions with Google Offers such as your offers purchase history," explains Help Page. And, gives consumers the chance to avoid getting offers that don't interest them, and offers advertisers a better chance at sending their offers only to people who are more likely to redeem the deal/coupon.

Once signed up, a new Google Offers subscriber is offered a three-step process to complete the personalization process. It begins with telling Google your interests. There are 24 total options (sporting events, arts & culture, etc.) in five categories of offers: Things to do, Places to go, Shopping, Health & beauty and Services. For instance, for things to do, a consumer can select a sporting events subcategory while opting out of arts offers, or vice-versa.

Google Offers Personalization

Google then gives users the option to target deals based on geography. Icons can be placed near home, work and favorite hangout locations.

In a third and final step, the consumers can look at sample emails - based on their expressed interests and shared locations - to see if they find those types of offers compelling. If not, the users can backtrack to revise their preference settings. At any rate, once finished, the consumers can save their deals wish list.

A Google spokesperson said "[We've] launched a personalization feature for Google Offers beta last week. This feature is the first step in our effort to deliver more relevant and personalized deals to consumers, while also connecting merchants with shoppers that are the most interested in their products or services."

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