Measuring Global Smartphone Impact with 'Mobile Planet' Website

Google Mobile launched today a new resource dubbed "Mobile Planet," a new web site featuring an interactive tool that anyone can use to create custom charts that will deepen their understanding of the mobile consumer and support data driven decisions on their mobile strategy, revealed Nicole Leverich, Google Mobile Ads Marketing Team.Leverich notes, "The site […]

Google Mobile launched today a new resource dubbed "Mobile Planet," a new web site featuring an interactive tool that anyone can use to create custom charts that will deepen their understanding of the mobile consumer and support data driven decisions on their mobile strategy, revealed Nicole Leverich, Google Mobile Ads Marketing Team.

Leverich notes, "The site gives anyone access the full set of data from the "Global Mobile Research: The Smartphone User & The Mobile Marketer" we conducted earlier this year (March & July 2011) with Ipsos and in collaboration with the Mobile Marketing Association."

"Need to know the smartphone penetration in Singapore? It's 62%. Trying to figure out if more consumers in France or Germany have made purchases via their smartphone? It's France. Want to know if consumers in the UK visit a store after doing a local search on their smartphone? 41% of them do."

"Now anyone - marketer, app developer, tech geek, big or small - can answer these questions and many more by drawing on one of the the most extensive, far reaching standardized surveys on smartphone user behavior ever conducted."

"This is the first time a study this extensive has been made available for free," added Leverich.

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