Recap of "Going Mobile: From Why to How?" Webinar: Slides & Video

Last week, Google Product Marketing Manager, Sonja Lee and Mobile Specialist, Angela Sherman at "Going Mobile: From Why to How?" webinar presented key statistics surrounding the current state of the mobile landscape, particularly looking ahead into the holiday season."They presented a deep dive on the following five fundamental components to a mobile advertising strategy to […]

Last week, Google Product Marketing Manager, Sonja Lee and Mobile Specialist, Angela Sherman at "Going Mobile: From Why to How?" webinar presented key statistics surrounding the current state of the mobile landscape, particularly looking ahead into the holiday season.

"They presented a deep dive on the following five fundamental components to a mobile advertising strategy to help you get started:

  1. Mobilizing your web presence
  2. Set up separate mobile-only campaigns
  3. Think Local with Mobile
  4. Utilize mobile-unique ad formats
  5. Track and optimize your mobile performance," Google said

You can download the Mobile Site Optimization webinar slides or watch the recording of the event right below: