Last week, Google Product Marketing Manager, Sonja Lee and Mobile Specialist, Angela Sherman at "Going Mobile: From Why to How?" webinar presented key statistics surrounding the current state of the mobile landscape, particularly looking ahead into the holiday season.
"They presented a deep dive on the following five fundamental components to a mobile advertising strategy to help you get started:
- Mobilizing your web presence
- Set up separate mobile-only campaigns
- Think Local with Mobile
- Utilize mobile-unique ad formats
- Track and optimize your mobile performance," Google said
You can download the Mobile Site Optimization webinar slides or watch the recording of the event right below: