Google Plus' 'Opening Access' Resulted in 1269% Growth in Visits During (Sep 17-24), Hitwise

Experian Hitwise is reporting that Google+ is now the third largest site in the Social Network and Forums. "In just one week, Google+ went from ranking as 54th most visited site in our Social Networking and Forums category to 8th place," Hitwise said."Opening access" to public created a massive spike in market share of visits […]

Experian Hitwise is reporting that Google+ is now the third largest site in the Social Network and Forums. "In just one week, Google+ went from ranking as 54th most visited site in our Social Networking and Forums category to 8th place," Hitwise said.

"Opening access" to public created a massive spike in market share of visits for the site, with a 1269% growth from the week ending September 17th to the week of September 24th. The site also received nearly 15 million total US visits last week.

"In comparison to the online population, Google + continued to over-index for and win a high share of its visits from Mosaic USA 2011 Types which contain "Influencers", "Early Adopters" and the internet-savvy, like "Bohemian Groove", "Gotham Blend" and "Progressive Potpourri" ; this indicates that "Early Adopters" still account for a large share of Google+'s traffic," revealed Hitwise.

Hitwise reports that the week of Sep 24th also saw a sharp increase in visit share from "Hispanic Harmony", "Platinum Prosperity" and "Striving Single Scene", amongst others, shifting the audience profile of Google+.

This evolution in audience profile indicates that Google+ may be shifting into the "Early Majority" stage.