Bing Adds 'Action Buttons' On Search Results

Micorosoft's decision engine Bing today released "Action Buttons". "Now when you search across 7 popular categories - including airlines, couriers (e.g. FedEx), restaurants, banks, rental cars, software downloads and hotels - you will be presented with buttons for top actions on the site, that directly take you to the page where you can complete your […]

Micorosoft's decision engine Bing today released "Action Buttons". "Now when you search across 7 popular categories - including airlines, couriers (e.g. FedEx), restaurants, banks, rental cars, software downloads and hotels - you will be presented with buttons for top actions on the site, that directly take you to the page where you can complete your task," informed Bing Search.

"Based on how people search, our algorithms now determine top actions and corresponding links in the site for a given category with high precision," said the Bing team. "For instance, with airlines the top 3 tasks are: check-in to a flight, check the status of a flight or book a flight. For software sites, if you are searching for a specific product you likely want to download it. For car rental agencies, you'd like to rent a car, find out locations or contact them," Bing team explains.

"With Action Buttons, it's less about searching and more about getting things done. With one click of a button, you can get to what you're looking for right from your search results."