HTC and Verizon took the wraps off a new device dubbed the "HTC Rhyme." HTC describes the colour of the Rhyme as "plum", and you'll see that it also extends to the headphones and optional wireless Bluetooth headset.
HTC Rhyme is an Android 2.3.4 (Gingerbread) handset, and introduces the latest version (3.5) of HTC's Sense user experience. The homescreen ditches the company's trademark flip-clock in favour of a more elegant and understated text-only version on the lower half of the screen.
Powered by a 1GHz single-core Snapdragon (MSM8655) processor, and with 768MB of RAM, the Rhyme isn't exactly a mobile powerhouse. There's a 3.7" Super LCD with 480x800 resolution, and a 5MP camera with LED flash on the back, and a VGA camera for video calls on the front.
The grey curved Sense launch bar at the bottom of the screen is gone, replaced by two buttons - one for the app drawer, the other for phone functions. Icons can be docked and personalised on the left edge of the screen.
Rhyme also features HTC's new camera app, which includes face detection and the option to automatically upload photos to Facebook.
As you can see from the photo up top, Rhyme accessories match in style and color. Some are quite clever, like the aforementioned Charm. It might be the ultimate sound-silencer for any smartphone. I rarely quote press releases, but HTC's Charm description is succinct and revealing about target market: "The Charm is a small light-emitting cube that attaches to the phone by a cord that can dangle from your bag and also be used to quickly pull the phone out of your bag. It also makes it easy to find your phone buried in your cluttered purse or backpack".
Verizon will offer the Rhyme with the desktop dock, charm and headphones as a bundle for $199.99 with a two-year contract, and will be available from 29 September.
Here are a couple of picutres: