Bing rolled-out a new feature today called "Adaptive Search" -- "Every time you search on Bing, the information provided helps Bing understand what you"re trying to do. The more you search, the more Bing can learn - and use that information to adapt the experience so you can spend less time searching and accomplish what you set out to do," informed Bing team.
"For example, you"re in the process of planning a vacation - you might decide to search for "Australia". In this case, you"re most likely to be looking for websites specifically about the country Australia, or information about travel," explains Bing.
You can see an example of the search "Australia", for someone who is planning a vacation, below:
"Now suppose, instead, you"re a movie-buff and are trying to decide on a movie to rent for the evening. With this context, the smart technology powering this feature will infer that you"re probably looking for the movie "Australia", and begin to adapt the search page to your intent by showings results relevant to the movie Australia higher up on the page than they were previously," Bing stated:
Bing said "the differences are generally quite subtle, but the more confidence we have about what your intent is, the more personalized the results will become. We certainly don"t want to make any assumptions that prevent you from seeing a diverse set of results and lock you into a "filter bubble", so the results that correspond to differing intents (e.g. travel to Australia) will still be available to you on the page."
Check out the following video to learn more about Adaptive Search: