Flight Search Now Added Into Left-hand Panel On Google SERPs

Starting today, now whe you Google for flight information, for example "flights from Chicago to Denver," you will see a "Flights" link in the left-hand panel -- Google lets you filter them by the number of stops, airline, outbound time, price and duration of flight, announced Google.In short, Google has added Google Flight Search homepage […]

Starting today, now whe you Google for flight information, for example "flights from Chicago to Denver," you will see a "Flights" link in the left-hand panel -- Google lets you filter them by the number of stops, airline, outbound time, price and duration of flight, announced Google.

In short, Google has added Google Flight Search homepage in the search sidebar and offers more options, but only for US locations. With this flight search using ITA's expertise, you will be able to:

  • Get faster result. Making changes to dates, destinations, and filters should be as fast.
  • See a simple list of the most relevant flights. Flight Search shows you an easy-to-scan list to help you get to your destination quickly and inexpensively.
  • Figure out when to travel. Quickly see which travel dates are least expensive by dragging the date selector forward or backward, or check out the bar chart to compare lots of dates at once.
  • Consider your destination options. Flight Search helps you explore possible destinations, letting you filter them by airline, flight time and price. For example, you can use the map and filters to see where you can go from San Francisco within 3 hours for less than $300.

Also, a dynamic map lets you change your destination and a smart chart for filtering long and expensive flights. Just click the "limits" button and use the sliders to customize the filters. By default, Google only shows the best flights. If you click the arrows from the From or To drop-downs, you can select some of the nearby airports. You can also enter multiple locations separated by commas.

The calendar is also smart because it lets you find the cheapest flights and plan your trips accordingly.

Once you've picked an outbound flight, you can also choose a return flight. Google sends you to the airline sites to book your flights, but it's interesting to notice that the links are labeled as ads.

Google said, "The selection of flight results is not influenced by any paid relationships. Airlines control how their flights are marketed, so as with other flight search providers, our booking links point to airline websites only. We're working to create additional opportunities for our other partners in the travel industry to participate as well."

"This is just an early look: the takeoff, not the final destination! You may notice that at the moment we include a limited number of U.S. cities and show results for round-trip economy-class flights only. We're working hard to improve this feature and look forward to sharing more updates," explains Google.

As of now, for outside the US, Google is still showing a static OneBox with a list of flights, but this tool is not interactive.