Zip and Postal Code Targeting Now Available In DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) offers multiple targeting options that enable you to more precisely control when, where, and to whom, ads appear. Infact, DoubleClick's technology can recognize a number of factors that can be used in deciding which ads to serve: the visitor's location (country, region or state, metro, and city), day and time, user's […]

DoubleClick for Publishers (DFP) offers multiple targeting options that enable you to more precisely control when, where, and to whom, ads appear. Infact, DoubleClick's technology can recognize a number of factors that can be used in deciding which ads to serve: the visitor's location (country, region or state, metro, and city), day and time, user's domain, user's operating system, browser, browser language, and bandwidth.

Now, the company allows "zip and postal code" targeting.

A DoubleClick for Publishers blog post explains that "Postal code targeting allows you to take your geo-targeted campaigns a level deeper to precisely reach users in specific markets. For example, you can now target users on Manhattan's Upper West Side neighborhood (10023, 10024, 10025) instead of geo-targeting the entire New York metropolitan area."

DFP currently supports targeting to U.S. zip codes and Canadian postal code prefixes.

"To get started, simply click the 'Postal code' tab in the targeting picker and paste in a comma-separated list of postal codes or prefixes. As with other geo-targeting, you'll be able to measure the effectiveness of your campaigns by using 'postal code' as a dimension when generating reports," explained the team member of DoubleClick for Publishers.