Facebook will be introducing a dozen new "photo filters" to its mobile application, similar to Instagram's vintage & washed out effects.
Instagram is a free app for the iPhone allows users to modify and enhance photos by applying these filters to photos (as well as modify images easily.) The service has over 5 million users mainly due to the ability to enhance images with custom filters, it's ease of use and community features.
The New York Times reports that the new feature has been ready for some time, "according to two engineers who work at Facebook, but Mark Zuckerberg, Facebook's chief executive, hopes his engineers and artists create more filters before releasing the new product. Both Facebook engineers asked not to be named as they are not allowed to speak publicly for the company about unannounced products."
Screenshots from Instagram
"The engineers said Facebook will introduce almost a dozen photo filters, including some that are similar to Instagram like old-style camera lenses and grainy film. Facebook will also try to introduce new styles of filters with the hopes of drawing users away from other photo apps.
The engineers also said that Facebook attempted to acquire Instagram over the summer, but to no avail," NYT reported.
Kevin Systrom, co-founder of Instagram, declined to comment about acquisitions or Facebook's plans to release competing software. Facebook did not respond to a request for comment.
This also comes on the heels of learning that there may be a built in filter program in Apple's upcoming iOS upgrade. The photo filter space may just become over-staurated itself soon.