Google launched its +1 button for websites, that makes it easier to recommend content across the web on June 1. Today, as of August 24, the search company has added two more features to the +1 buttons:
Sharing with your circles on Google+
"Beginning today, Google+ users can share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share," informs Vic Gundotra.
When you share content from the +1 button, you'll notice an automatically included link, an image and a description in the sharebox called "+snippets," which are a great way to jumpstart conversations with the people you care about.
+Snippets let you put your best face forward by customizing exactly what appears when your content is shared.
For example, if you're running a movie review site, you might want visitors to share posts containing the title, movie poster, and a brief synopsis:
Google says that to benefit from +snippets publishers can make a few changes to their webpages, "publishers can actually customize their +snippets and encourage more sharing of their content on Google+," said Google.
Google explains that "You may already be using this markup to build rich annotations for your pages on Google Search. If not, marking up your pages is simple. Just add the correct schema.org attributes to the data already present on your pages. You'll set a name, image, and description in your code":
Example code containing each of the +Snippet attributes:
<body itemscope itemtype="http://schema.org/Article"> <h1 itemprop="name">This is the article name</h1> <img itemprop="image" src="thumbnail.jpg" /> <p itemprop="description">This is the description of the article.</p> </body>
Now, when a person visits a page that someone they know has +1'd, they can see a name and face reminding them to pay special attention to your content. Inline annotations let people see which of their friends +1'd your content.
To add inline annotations, you need to update your +1 button code.
Visit the configuration tool, select 'inline' from the 'Annotation' menu, and grab a new snippet of code.
Here's how it looks:
Gundotra said that the company is rolling out sharing and +snippets globally over the next week, but if you'd like to try the new +1 button now, you can join Google+ Platform Preview. Once you're part of the Preview, just visit a site with the +1 button (like Rotten Tomatoes) and +1 the page.
Gundotra also revealed that "in July, the +1 button crossed 2 billion daily views, and today the +1 button appears on more than a million sites, with over 4 billion daily views."
Also, for online retailers and Merchants, Google partnered with Bazaarvoice and PowerReviews to make it easier to get the +1 button on your pages. "Both companies have extensive experience in social commerce, and can help you develop the right strategy for implementing +1 buttons on your site," said Google's rian Lam, Strategic Partner Manager.
Watch the video below demonstrating new +1 button features: Sharing on Google+, and +Snippets: