RIM just unveiled BlackBerry Curve 9350, 9360 and 9370 smartphones which will be available in Canada this month and via carriers in selected countries around the world beginning in September, the company announced today as of August 23.
The new entry-level phones will be joined now by the Curve 9350, Curve 9360, and Curve 9370. The phones all feature RIM's new BlackBerry 7 OS update, providing improved HTML5 support and faster navigation.
The phones themselves are claimed to be "some of the lightest BlackBerry smartphones ever", at a mere 99 grams. A "windfall" design that curves the front and back into each other at the base was taken from the BlackBerry Torch, and the "soft-touch band" surrounding the phone should make the phones durable and less susceptible to breaking from drops.
In a blog post, RIM's Douglas Soltys outlined the key features of the new additions:
Along with the OS update, the phones all use Near Field Communications (NFC), which can be used to communicate quicker with nearby phones and accessories. The phones also features a new version of the popular Social Feeds application, which integrates your Facebook, Twitter and BBM feeds into one convenient location.
Social Feeds 2.0 contains new features such as Universal Search integration, and the ability to create custom views for your social feeds. My favorite new Social Feeds 2.0 feature may just be the ability to flag items for viewing at a later date.