Display Targeting Strategies for Direct Response: Google AdWords Webinar Sessions Video Plus Materials

On Thursday, August 4, Google AdWords team held a webinar about how to use today's powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, the topic were covered includes:The "targeting toolbox" for direct response campaigns on the Google Display NetworkStrategies for prioritizing and applying the available targeting options to maximize […]

On Thursday, August 4, Google AdWords team held a webinar about how to use today's powerful targeting technologies to run effective display advertising campaigns for direct response goals.

Specifically, the topic were covered includes:

  • The "targeting toolbox" for direct response campaigns on the Google Display Network
  • Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
  • Tools, tips and best practices for maximizing ROI

For those of you who missed the webinar, a recording is now available, which you can watch right below:

Display Targeting Strategies for Direct Response Presentation Paper:

You can also download the materials covered here.

[Source:Inside AdWords]