comScore Q2 2011 E-Commerce Trends: $37.5 Billion in Q2 2011 U.S. Retail E-Commerce Spending, Up 14%

comScore's Q2 2011 U.S. retail e-commerce sales estimates, that online retail spending reached $37.5 billion for the quarter, up 14% versus year ago. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates."The Q2 of 2011 saw a continuation of this year's solid double-digit growth […]

comScore's Q2 2011 U.S. retail e-commerce sales estimates, that online retail spending reached $37.5 billion for the quarter, up 14% versus year ago. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and third consecutive quarter of double-digit growth rates.

"The Q2 of 2011 saw a continuation of this year's solid double-digit growth trends in online spending, well ahead of the rate of growth in consumers' overall spending," said comScore chairman Gian Fulgoni. "As a result, it's clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online."

Fes other highlights from Q2 2011 include:

  • The top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Hardware, Computer Software, and Event Tickets. Each category grew at least 15% vs. year ago.
  • The top 25 online retailers accounted for 66.4% of dollars spent online, down from 67.7% a year ago and down from a peak of 69.9% in Q3 2010, as small and mid-sized retailers continue to regain lost market share.
  • The 14% growth in the quarter was primarily a function of an increase in the number of buyers (up 16%), with 70% of all Internet users making at least one online purchase in the quarter.

[Source: comScore]