Multi-Dimensional Reporting Added to DoubleClick Ad Exchange

On August 4, DoubleClick team introduced a new level of flexibility to DoubleClick Ad Exchange reporting with the expanded beta of Multi-Dimensional Reporting, to help publishers to gain better insights and visibility into your transactions and revenue, announced Rivka Spivak, Product Manager."Multi-Dimensional Reporting can help you analyze the trends that matter most to your business […]

On August 4, DoubleClick team introduced a new level of flexibility to DoubleClick Ad Exchange reporting with the expanded beta of Multi-Dimensional Reporting, to help publishers to gain better insights and visibility into your transactions and revenue, announced Rivka Spivak, Product Manager.

"Multi-Dimensional Reporting can help you analyze the trends that matter most to your business by easily enabling you to "slice and dice" your Performance Reports across multiple criteria, including ad units, ad sizes and countries. All Ad Exchange publishers can now add up to three dimensions to their reports and create combinations such as ad unit by country and branding type," Spivak informs.

To get started, simply click Add Dimension within the Performance Reports screen and select a dimension. Today, you can select up to three criteria and we will be expanding this number later in the year.

[Source: DoubleClick Publishers blog]