Video: Yahoo!'s Andy Cotten On How Yahoo! Benefits Regional and Local Advertisers

Yahoo!'s Andy Cotten says our comprehensive tools let small advertisers dive deep"We service global advertisers, national advertisers and regional advertisers---down to the local advertiser," says Yahoo! Senior Manager of Mid-Market Sales Andy Cotten in this video. "Whether that's geo-targeting, behavioral targeting or content relevance, as well as expressed intent from user queries, we're able to […]

Yahoo!'s Andy Cotten says our comprehensive tools let small advertisers dive deep

"We service global advertisers, national advertisers and regional advertisers---down to the local advertiser," says Yahoo! Senior Manager of Mid-Market Sales Andy Cotten in this video. "Whether that's geo-targeting, behavioral targeting or content relevance, as well as expressed intent from user queries, we're able to provide a platform and the insights to help deliver the right message to the right consumer at the right time," said Cotten.

Yahoo! Network Plus is one of the best tools for the regional advertiser, Andy notes,

"[It] really is the largest network that's available for the advertiser to tap into," he notes. "[Yahoo! Network Plus] is able to streamline and make your buy much more efficient. That efficiency helps you avoid duplication when you're buying from multiple smaller ad networks."

Yahoo! Contributor Network:
"With our integration with Associated Content," says Andy, "we're able to tap into literally thousands of contributors…Associated Content writers write content specific to a location and advertisers match up with that content…We can build out a customized module down at the regional level."

[Source:Yahoo Advertising blog]