Google Acquired 'The Dealmap' Local Deal Aggregator Company

Google bought "The Dealmap," a website that collects local deals and discounts and then makes them available via Twitter, a mobile app, and email. The service uses Google Maps to show deal locations, which could lead to more integration with Offers.Terms of the deal weren't disclosed. This is Google's 17th acquisition of 2011."We believe Google […]

Google bought "The Dealmap," a website that collects local deals and discounts and then makes them available via Twitter, a mobile app, and email. The service uses Google Maps to show deal locations, which could lead to more integration with Offers.

Terms of the deal weren't disclosed. This is Google's 17th acquisition of 2011.

"We believe Google provides the ideal platform to help us accelerate our growth and fulfill our mission," the team wrote in a blog post announcing Google's acquisition. "We're passionate about helping people save money while having great local experiences, and in Google we've found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce."

"For the time being, we will continue to support The Dealmap's core products and partner services. People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we'll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we're ready to share more about integration and transition plans, we'll update our partners and consumers on progress and any news," the team added.

"We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google," Google said in a statement. "We've been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants."

The Dealmap launched in May 2010, claims 2 million users, and "more than 85 million monthly visitors to our partner network." Using 450 sources, The DealMap allows users to browse daily deals via various categories (e.g., restaurants, shopping, hotels, automotive, home and garden), or find deals by city or brand. The site also lets users and businesses submit deals, but due to the acquisition, The Dealmap advises businesses to submit deals to Google Offers for consideration.

[Source: Dealmap blog]