Five Mobile Trends to Watch and Why Is Mobile Going Important?

The internet revolution brought information online; the mobile internet revolution makes information accessible immediately anywhere. By the end of 2011, over half of Americans will own a smartphone. Demand is high. Mobile users are driving this change: more smartphones are being shipped than PCs. As adoption grows, so does the use of the mobile web. […]

The internet revolution brought information online; the mobile internet revolution makes information accessible immediately anywhere. By the end of 2011, over half of Americans will own a smartphone. Demand is high. Mobile users are driving this change: more smartphones are being shipped than PCs. As adoption grows, so does the use of the mobile web. Over 50% of new internet connections already come from mobile devices and its growing3. Mobile searches have increased 4x since last year 4. Mobile is big and it's going to change your business.

Check out the video below and learn about five trends, we're seeing in mobile. As marketers, you'll need to take action, so stay with us through the end for some key steps to get started on mobile today. Why is going mobile important?

  1. 85% of mobile devices will be web enabled by next year
  2. Mobile search has grown 4x in the past year
  3. 1 in 3 mobile searches have local intent
  4. 30% of restaurant searches are from mobile devices.

Check out new mobile insights page for more detailed information.

[Source: Mobile Ads Blog]