More online Americans are using video-sharing sites-and they are doing so more frequently. Here's the factoid, "Over 3 billion videos are viewed every day on YouTube -- has grown from 8 million views a day by the end of 2005. In other words, approximately 34,722.22 videos are viewed on the site every second," report Pew Internet & American Life Project.
The company receives over 200 million views a day via mobile connections.
According to researchers at Pew Interent, "71% of adults use video-sharing sites like YouTube. This is a 5% increase from a year ago, and a 38% increase from five years ago." A chart of the demographics is included below:
The Pew Internet report reveals that "Some 68% of rural internet users have gone to such sites, compared with 71% of online suburbanites and 72% of online urban residents. At the same time, rural internet users are still less likely to be visiting video-sharing sites on a typical day (14% vs. 31% and 33% for suburban and urban residents, respectively)."
Pew notes that there is a surprising fact: non-Caucasians view videos less than African Americans or Hispanics. At the same time, 79% of online non-whites -- African-Americans, Hispanics and others - reported using video-sharing sites. Hispanics view videos at the rate of 81%, while African Americans at 76%. Caucasians, however, have a rate of 69%.
In addition, college gradates and individuals with some college education view videos at the rate of 75%. On the other hand, high school graduates video videos at a rate of 63%.
Some 81% of parents in the survey reported visiting video-sharing sites, compared with 61% of the non-parents.
Geographic location seems to have no effect on video viewing. All of the location types are within four percentage points of each other.
Finally, "34% of the cell phone owners in the country have shot video with their phone; 26% have watched video on their phone; and 22% have posted videos or photos online," Pew added.
Pew says that all of this is due in part to the fact that so much content is uploaded to sites such as YouTube. In fact, according to statistics, 48 hours of content are uploaded to YouTube every minute. This means that it would take an individual almost 8 years to watch the content that was uploaded today. Pew is basically saying that we watch because the content is there.
[Source: Pew Internet]