Refreshed Google Search Results of Search Ads for iPad and Android Launched

Official: Refreshed Google Search Results and the Look & Feel of Search Ads for iPad and Android 3.1+ Tablets Launched

Just a day back, diTii.com reported that Google has been testing a UI refresh for the search resutls page for tablets devices. It's official now, Google has just announced the improved google search results page for tablets. This improved search experience is rolling out in the coming days to iPad and Android 3.1+ tablets across 36 languages.

Now tablet users can experience an optimized version of Google Search designed to maximize the screen real estate of a tablet and be easy to navigate via touch.

The new tablets search UI is a part of Google's multi-month effort to evolve the Google design and experience, across Google Prodcuts.

"We've simplified the layout of search results pages and increased the size of page contents like text, buttons and other touch targets to make it faster and easier to browse and interact with search results in portrait or landscape view," wrote Xiaorui Gan, Software Engineer. "The search button located below the search box provides quick access to specific types of results like Images, Videos, Places, Shopping and more. Just tap to open the search menu and select an option to see results in one category," stated Gan. "For image results, we focused on improvements that enhance the viewing experience such as enlarged image previews, continuous scroll, and faster loading of image thumbnails," Gan said.

In addition to above changes, Google has also updated the "look and feel of search ads on tablets to customize the experience for tablet users. Aside from the visual changes, the number of ads which show on Google Search will now be dependent on the orientation of a tablet," informs Surojit Chatterjee, Product Manager, Mobile Ads:

  • "If you enter in a search query when the tablet is in landscape mode, there'll be a maximum of two top ads above the search results.
  • If your search query occurs when the tablet is held in portrait mode, there'll be a maximum of three ads above the search results.
  • Similarly to high end mobile devices, there'll also be a maximum of three ads at the bottom of search results regardless of tablet orientation," explains Chatterjee.

"All campaigns targeting tablet devices will show on this new tablet-optimized search experience." However, here are some ways in which you can make use of AdWords account features to review and manage tablet ad performance:

  • "Earlier this month we introduced the ability to target tablet devices in Campaign Settings, offering greater control over specific tablet device types and the ability to target specific types of tablet users.
  • Just as you can segment by Search or Display network traffic, you can now segment by the type of device in your Campaign reports to view traffic and conversions from 'Tablets with full browsers'," Chatterjee added.

Give it a try by going to www.google.com in your tablet's browser.

You can learn more about targeting tablet devices here.

[Source: Inside Search, Google Mobile Ads Blog]