Google Research: Is Paid Search Traffic Incremental to Organic Traffic?

Google has conducted a new research that addresses the issue "how much of the traffic driven by their search ads is actually incremental to the traffic driven by organic search results for their brands. So, what happens if search ads are paused?"The results from the study (embedded below) which examined more than four hundred advertisers, […]

Google has conducted a new research that addresses the issue "how much of the traffic driven by their search ads is actually incremental to the traffic driven by organic search results for their brands. So, what happens if search ads are paused?"

The results from the study (embedded below) which examined more than four hundred advertisers, show that on average, when search ads are paused, 89% of paid clicks are lost and not recovered by organic clicks.

Watch our short video for a brief overview of the study and its highlights, and read the full embedded below, or download the study for your off-line reading using the link under this post.

Here's the video:

Full Study:

You can download the completed study using this link (pdf).

[Source: Barometer Blog]