Bing is Banking on Internet Explorer; Google Visitors are from Firefox, Chrome & Safari

Microsoft has dedicated hundreds of millions of dollars toward an advertising campaign focused on promoting Bing since its debut in May 2009, as a viable alternative to Google. Arguably, this has been met with some success, as the search engine now captures roughly 14% of the market (30% if you include all Bing powered search […]

Microsoft has dedicated hundreds of millions of dollars toward an advertising campaign focused on promoting Bing since its debut in May 2009, as a viable alternative to Google. Arguably, this has been met with some success, as the search engine now captures roughly 14% of the market (30% if you include all Bing powered search engines i.e. Yahoo).

Chitika Insights analyzed web browser distribution for the new search engine:

"Internet Explorer commands almost three quarters of all Bing search queries, at 72%. Chrome and Firefox, the next two most popular browsers represent 9.04% and 7.94% of traffic from Bing respectively. Safari and Opera take 4th and 5th place with only 4.32% and 1.40%," reports Chitika.

White SEL is reporting even higher percentage of Bing traffic coming from IE users -- almost 77%:

"However, further investigation suggests that perhaps Microsoft's integration of Bing into its other products (Internet Explorer) and business relationships (Verizon Blackberry) has supported Bing's recent growth."

Chitika further says, that "72% Bing users in North America are using IE, but IE only makes up 52% of all internet browser use. Conversely, for Chrome, Firefox, and Safari, the share of Bing usage represented by each browser is far less than its respective market share. This implies that users have the highest likelihood of using Bing if they're using IE. Keep in mind that Bing is the default search engine on IE. This may provide reasoning for the concept that many Bing users interact with Bing primarily because it is their default, not because it is their preferred search engine."

Overall, IE is only used by about 40% of visitors to Google Search. After that, Firefox just barely leads Chrome as the most popular browser, 20.3% to 20.1%. Safari is just behind at 19%.

As per, SEL, Firefox is actually the leading browser used by people who find us through Google Searcho at 34%, followed by Internet Explorer at 30%, Chrome at 26% and Safari at 10%:

[Source: Chitika, Via: SEL]