Microsoft has revealed that Xbox Live's last 12 months were its biggest ever in terms of recruiting new members to the service. And, that the total number of Xbox Live members now totals over 35 million members worldwide, Xbox Live product marketing manager for EMEA [Europe, Middle East and Africa], Robin Burrowes told to CVG.
Microsoft has never announced how many of its Xbox Live members have signed on to the paid Xbox Live Gold subscribers service. Burrowes also stated that the last 12 months have been the biggest for Microsoft for bringing in new Xbox Live members
Burrowes also said that Live memberships had "swum in tandem" with increased adoption rates since the launch of Kinect. He adds, " ... we're actually forecasting the next 12 months to be even bigger. We've certainly got aspirations in the console space to be the No.1 in terms of market share. Those aspirations are clear. We're exceptionally confident that the 12 months ahead will spark [Xbox Live's] growth."
According to Burrowes, Microsoft is readying announcements for a "whole bunch" of new entertainment partners in the autumn.
In terms of the future, Burrowes said that the "second wave of Kinect titles will have a deeper, more obvious Xbox Live component to them, from multiplayer in Kinect Sports  to co-op modes in Dance Central  - suggest we will be harnessing the power of those games more with Xbox Live."
Here's the Burrowes video interview: