Qualcomm's software development kit (SDK) for building Augmented Reality apps on Android launched in June 2010, is also now available for iOS.
The idea behind the SDK was to allow Android developers to build all sorts of crazy AR stuff (like games and apps that render things in live 3D on top of a view pulled in through your device's camera) without having to reinvent the wheel by coding up their own visual-recognition system.
Qualcomm quietly rolled a beta release of the iOS-compatible SDK into their developer center.
This first release of the SDK supports the iPhone 4, iPad 2, and fourth generation iPod Touch -- none of which have Snapdragon CPUs in them, which is oppose comapanies earlier claims of focusing this platform for devices running their Snapdragon chips. Furthermore, this release supports Unity (a WYSIWYG-style rapid game development tool) right off the bat, whereas the Android release didn't get Unity support until a few months. Developers can also work in straight in Xcode if they so choose.
This platform lowers the "You must be this crazy of a developer to ride this ride" bar considerably, so expect an onslaught of Augmented Reality apps in the App Store before too long.
Check out this demo video:
You can get the SDK here.