Gmail Marketing Campaign: Email Intervention: It's Time To Make The Switch

Google started a new marketing campaign to promote its Gmail services, with a tag line "Save your friends from outdated email". In this matter, the search company has created a new web site calling it as "Email Intervention," and that makes it easier than ever to help your friends and family make the switch.Just follow […]

Google started a new marketing campaign to promote its Gmail services, with a tag line "Save your friends from outdated email". In this matter, the search company has created a new web site calling it as "Email Intervention," and that makes it easier than ever to help your friends and family make the switch.

Just follow the steps below to get started:

  1. Visit emailintervention.com
  2. Sign in and automatically identify who from your contacts has yet to make the switch, or just enter a friend's email address manually
  3. Choose from one of three intervention message templates ("straightforward", "concerned" or " embarrassed"), and add your own intervention video if you'd like
  4. Send a customized email and follow up as needed
  5. That's it!

Watch the video below:

[Source: Gmail blog]