Facebook for Businesses launched yesterday, July 26, provide business clear and concise directions for properly marketing on Facebook.
This is very similar to last month's "Twitter for Newsrooms" as both are official resources for entry level participants. However, Facebook for Businesses focuses on pages, ads, sponsored stories and the main platform.
Here's how it works?
Build a presence
- Create a Page: Treat your Facebook Page like a hub where people can connect with you, learn what you have to offer and become your fans
- Claim your Place and let people check in: Link your Page to a Place so people can let their Facebook friends know whenever they check in to your store or website
- Make your website social: Add the Like button and other social features to your website to create engaging, personalized experiences on and off Facebook
Engage your community
- Join the conversation: Use your Page to post regular updates and offer special content to generate comments, likes and loyalty.
- Build relationships: Get to know your fans and make people feel at home by responding to Page feedback in a predictable, timely way
- Gain valuable insights: Learn how your audience is interacting with your Page and make adjustments to increase engagement.
Give people a reason to check your Page often, and provide rich content for them to interact with and share. These organic actions that people take with your Page create powerful stories that drive word of mouth for your business.
Get the word out
- Create an Ad: Run highly effective Facebook Ads to get the word out to exactly who you want using targeting criteria such as interests, location and more
- Amplify word of mouth: Set up Sponsored Stories to take advantage of friends talking to friends about your business.
Here is a look at some sample recommendations that Facebook makes about pages themselves:
- Set some goals: Use your goals to shape the content on your Page to ensure it is useful and relevant
- Share exclusive content: Post photos, videos, menus or other "sneak peaks" about new products and events
- Check your page daily: Set aside 5-10 minutes each day to post updates and respond to comments
- Create a Conversation Calendar: This will help you remember when, where and what to post
More Info: Facebook for Business