Google+: Now Has 20 Million Subscribers, Corporate Accounts Testing Scaled Back

Just in three weeks of its launch, Google+, Google's social networking project, exceeded 20 million registered users. ComScore also claims that number includes over five million US users. The article quotes Andrew Lipsman, the vice president of industry analysis at comScore, as saying, "I've never seen anything grow this quickly." ComScore uses a "panel" of […]

Just in three weeks of its launch, Google+, Google's social networking project, exceeded 20 million registered users. ComScore also claims that number includes over five million US users. The article quotes Andrew Lipsman, the vice president of industry analysis at comScore, as saying, "I've never seen anything grow this quickly." ComScore uses a "panel" of two million Internet users as a basis for its results.

However, the company said last night it's scaling back immediate test of its plans for Google+ corporate accounts. Google+ was started with an emphasis on individual accounts and had deleted pages that were made by corporations. Earlier this month the company announced it was developing a version of Google+ specifically for businesses and opened a sign-up sheet for those that wanted to participate in a test and got so many replies that Google Docs couldn't accommodate everyone and the company had to open a second document. The company now faces demand for accounts that businesses and other organizations can use.

Last week, Google product manager Christian Oestlian said Google was "accelerating our development plans" for Google+ corporate accounts. That meant Google would pick a number of business accounts this week and launch them next week.

In a follow-up Google+ post last night, though, Oestlian backtracked on that point:

With so many qualified candidates expressing intense interest in business profiles, we've been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.

In an accompanying YouTube video embedded below, Oestlian added, "We've basically decided we can't limit a test period to just a few of the thousands of organizations that applied." Ultimately, though, the corporate accounts will arrive sooner, he said.

[Source: Google+, Via: CNet]