Tablets Global Market Share: Android 30%, iOS 61%, and Windows 7 4.6%, Strategy Analytics Report

Boston-based research firm Strategy Analytics, reports that global tablet shipments reached 15.1 million units in the second quarter of 2011. Apple maintained first position with 61.3% share, drifting from 94% a year earlier.At the same time, Android tablets have gone from 2.9% market share in June 2010 to 30.1% in June 2011, a surprising 27.2 […]

Boston-based research firm Strategy Analytics, reports that global tablet shipments reached 15.1 million units in the second quarter of 2011. Apple maintained first position with 61.3% share, drifting from 94% a year earlier.

At the same time, Android tablets have gone from 2.9% market share in June 2010 to 30.1% in June 2011, a surprising 27.2 percentage points increase based on sales of 4.55 million units.

And what about Window 7-based tablets? Strategy Analytics says that "Windows 7 tablet share grew from zero percent in Q2 2010, to 4.6% in Q2 2011." Windows 7 tablets were slightly more popular than the RIM Playbook running QNX, which also grew from zero percent share in Q2 last year, to 3.3% this year.

RIM, just like Nokia, is facing public perception issues of its own as once the leading smartphone platform becomes an also-ran in both smartphone and tablet worlds due to consumers flocking to Android and Apple devices. The BlackBerry maker is also facing a brain drain, with PlayBook product manager leaving for Samsung, a third high-profile departure at RIM in a month's time.

Peter King, Director at Strategy Analytics, said, "Global tablet shipments reached 15.1 million units in Q2 2011, surging 331% from 3.5 million in Q2 2010. Consumer and business demand for touchscreen computers remains high. Apple shipped a record 9.3 million iPads and registered a healthy 61.3% global tablet market share during the Q2 2011. However, Apple has drifted down from 94% share in Q2 2010 due to a rising number of competing software platforms."

Neil Mawston, Director at Strategy Analytics, added, "Android captured 30 percent share of global tablet shipments in Q2 2011. Multiple Android models distributed across multiple countries by multiple brands such as Samsung, Acer, Asus, Motorola and others are driving volumes. However, no Android vendor yet offers a blockbuster model to rival the iPad, and demand for many Android vendors' products remains patchy. If Amazon decides to enter the Android tablet category later this year, that will bring fresh excitement and buzz to the Android community, but Amazon will need to deliver a truly standout offering if it really wants to make headway against the popular iPad."

[Source: Strategy Analytics]