It looks like a Google+ app for mobile phones that use Microsoft's Windows Phone 7 operating system could be released fairly soon, perhaps sometime this week. According to a July 14 Google+ post, among the items (see below) that Google is working on to improve its new social networking service this week is a Google+ app for WP7.
The following are the changes May be implemented next week in Google Plus :
1.Ability to modify circles a post is shared with after posting it
2. Google+ Android App update for Reading sparks and +1 comments
3.Lifting of the 5000 circle cap
4.The ability to overlap circles
5.Easy private messaging option including to person who starts a thread
6.Google+ app for Windows Phone 7
7.Better integration of Google Chat with Google+
8.Fix issues with instant upload for photos
9.Ability to share with all circles, but with an "except" option
10.Ability to share Google Docs and Calendar with circles
11.Revamp Google Reader to make sharing easier
13.Addition of hashtags to aid searching
14. Faster updates to the no. of people following you
15.Revamped minor UI change
In another Google+ news, some of the company/brand accounts on Google+ have finally been removed. The removed Google Plus pages includes: Mashable, Ford and Sesame Street.
All of those accounts have been replaced by a 404 error message. Here's what Google said while suspending accounts:
Your profile is suspended
After reviewing your profile, we determined that some of the content (e.g. text, images, name) violates our Community Standards or our Names Policy. Please remember that we are currently limiting profiles to real people and will be launching a profile for businesses and other entities later this year.
If you believe that your profile has been suspended in error, or you have recently edited your profile to comply with our Community Standards or Names Policy please submit your profile for reconsideration. Your profile will be reviewed again and unblocked if it complies with our Community Standards.
Later in the day, Mashable founder Pete Cashmore posted that he's been talking to Google and that he will use the Mashable account personally, and Mashable will wait for Google to formally launch business profiles to have an official presence on Google Plus:
We chatted with the Google+ team today about their plans for branded accounts, and we've both agreed that while the Mashable community is very engaged on Google+ and we all have great fun joining discussions here, it would be better for Mashable to wait for branded profiles to launch officially before having a company presence on here.
Google on July 1, had announced that Google+ Pages for Business would be coming soon, and later advised brands to stop making new accounts. Google eventually invited businesses to apply to be part of a test program and accepted applications through last Friday.
The most recent news about Google+ for businesses was this message last week from Google's Christian Oestlien, who said that Google would be "selecting a diverse set of business partners for the test period" and notifying them this week.
Google's Vic Gundotra and Product Manager Bradley Horowitz apeared in the TCTV studio today, when Alexia Tsotsis asked what they thought about the backlash and inconsistent handling of the Google+ Business Accounts. Gondutra's solution was to "choose a figurehead from the organization to represent the brand and deal with the interim months between now and when the Google+ Business pages launch that way." Gundotra also said that in hindsight the "treatment of brands in this way was "probably a mistake"."
Of course the whole thing is exceptionally ill thought out. Using the Pete Cashmore switchover as an example, Gundotra says that Cashmore recognized that he made a "mistake," and that's why he changed the Mashable profile to Pete Cashmore; But, wait Cashmore already had a Google+ profile with 40K followers when he was allowed to switch the Mashable account (and its over 100K followers) to his personal one. So now Pete Cashmore has two (!) personal accounts. I don't know about you but that doesn't sound at all like "complying with the rules" to me.
When asked if he would take Google up on its solution Danny Sullivan said, "Honestly at this point it's not that important to me, to have someone go in there and pretend to be our business off of their personal account." Indeed, as this kind of pullback and "oh here's a workaround wink wink" strategy creates mistrust between platform and users. "Putting the business genie back in the bottle is just going to generate a lot of ill will," Sullivan expained.
You can hear the audio interview embedded below: