To give publishers a complete solution that can deliver ads across all screens and formats--including display advertising on the desktop, video, mobile and more, Google today integrated mobile ad trafficking, inventory management, forecasting, reporting and ad serving directly into the DoubleClick for Publishers (DFP) Small Business core platform," informed Marcel Gordon, Product Manager over at DFP blog.
"With this release, you'll find mobile specific targeting options, creative types, and mobile-optimized ad tags built directly into the workflow you're familiar with."
"In addition to helping publishers sell their mobile ad inventory directly to advertisers, the AdSense and AdMob networks are integrated into DFP SB to help you fill any mobile ad inventory you haven't sold directly. These networks allow you to manage all of your mobile inventory, whether it's sold directly or indirectly, so you can fully monetize your mobile web content," Gordon stated.
Gordon said "Over the next few weeks we'll be enabling all DFP SB accounts with these exciting new mobile features. For publishers who require greater levels of customization and an advanced mobile feature set including support for feature phones and richer ad formats, we'll be rolling out advanced mobile functionality into the premium version of DFP over the next few months."
He also said that later this year, they'll be integrating video capabilities into DFP SB so you can begin managing and selling your video ad inventory all from a single platform.
[Source: DoubleClick Publishers blog]