Call Metrics and Detailed Call Reporting Now Available to all US and Canada Adwords Advertisers

Call Metrics, is now available to all AdWords advertisers in the US and Canada, announced Inside AdWords."Call Metrics is a simple way to get more phone calls and detailed call reports with AdWords, and it works by assigning and placing a toll-free forwarding number next to your ad text on Google search pages. When a […]

Call Metrics, is now available to all AdWords advertisers in the US and Canada, announced Inside AdWords.

"Call Metrics is a simple way to get more phone calls and detailed call reports with AdWords, and it works by assigning and placing a toll-free forwarding number next to your ad text on Google search pages. When a user sees your ad and calls the number, AdWords registers the call and forwards it to your business. So far, we've connected over 5 million calls for thousands of businesses. And calls generated from ads using Call Metrics last six minutes, on average."

To get started with Call Metrics, sign into AdWords and click on the Ad Extensions tab. Select Call Extensions in the shaded View drop down box. Select your country, then enter the business phone number where you'd like to receive calls for this campaign. Finally, select the check box for Call metrics.

Google also announced a few other changes with this launch:

  1. More detailed reporting. Now reporting is available at the ad group and campaign level for manually-dialed calls (subject to minimum volume). And you'll still be able to segment reports to compare how many calls were received from mobile clicks-to-call and how many were manually dialed after the ad was shown on a desktop, notebook, or tablet computer.
  2. New pricing for certain calls. A $1 USD (or equivalent in CAD) charge applies to manually dialed calls completed to your Google forwarding numbers. These calls occur when a potential customer on a desktop, notebook or tablet computer sees your ad and dials the number shown.

    Pricing for mobile clicks-to-call remains unchanged, whether you use Call Metrics or not. They continue to be charged as regular mobile search ad clicks.

  3. Call Extensions replace Phone Extensions. To reduce possible ambiguity, we've renamed Phone Extensions to Call Extensions.

In future release, Google said it will incorporate calls into Ad Rank calculations, which determine an ad's position and cost per click. At that time, you'll be able to influence your ad position by specifying a bid per call greater than $1.00 USD. This will parallel the way that clickthrough rate (CTR) and max CPC bids can influence Ad Rank today," stated Google.

For more information, visti AdWords Help Center.

[Source: Inside AdWords]